How a Pottery Workshop Built a Successful SEO Strategy: Practical Tips for Experience Owners
As an experience business owner, you’ve likely heard of SEO, but if you’re not investing in it, you're missing out. According to BrightEdge, 81% of customers search online before purchasing. Ranking higher on Google results in more clicks and potential customers. The first position gets 30% of clicks, while lower positions only get 2%. SEO can boost your visibility without spending big on ads.
In short, if your website is well-structured and regularly updated with valuable content, Google will recognize it as relevant and push it higher in search results. A good place to start is by reading Ahrefs’ guides for understanding SEO.
Studio Davka, owned by Gily Ilan, is a pottery workshop using Monkeybook for online bookings. Gily started SEO with zero marketing budget and grew her business organically. She began updating her website content regularly and saw steady improvements. Check out Studio Davka’s website for inspiration.
Gily’s website was two years old when she started SEO in 2020. To meet Google’s standards, she:
As Gily also sells pottery in the websites along workshops and lessons she had to understand where it would be easier for her to start to see a better return on the effort invested.
As there is a very big competition in advertisement for ceramics items from so many studios it felt like the ceramics workshop and classes would be an easier starting point.
From the keywords research Gily did, the workshop looked like an easier niche with less competition so that's where she started.
From here the goal was that Studio Davka would appear high in the search for terms related to pottery workshops.
To find the right keywords, Gily used free tools like:
To learn more about keyword research and tools I urge you to read the great blog post from ahrefs
There are many types of possible content you could create. I’d like to focus on the most relevant one for experiences or activity owners. Those are also exactly the types of content that can be found on Studio Davka website. I will give concrete examples based on Gily’s content but it is super transferable to any industry of your experience.
Share or comment on industry trends, such as sustainable materials in ceramics, to engage a wider audience and keep the studio’s followers informed and interested.
Partner with local artists or influencers for joint workshops or cross-promotions. For example, Studio Davka could collaborate with interior designers to showcase ceramic décor pieces, increasing exposure through shared audiences.
Write educational or entertaining articles on pottery, such as “The Art of Wheel Throwing” or “5 Pottery Techniques to Try at Home.” These posts boost organic traffic while positioning your studio as an expert.
Optimize product descriptions with detailed, high-quality images and keyword-rich titles, such as “Handmade Ceramic Bowls for Modern Kitchens.” This improves both the user experience and search engine rankings, driving sales directly from the studio’s site.
At first, Gily updated content frequently until she saw results. Ideally, aim to create new content monthly or bi-weekly. Regular updates signal to search engines that your site is active, improving rankings. Focus on small, consistent updates like seasonal blog posts or workshop highlights.
The biggest challenge is consistency. SEO requires constant updates and patience. Results won’t appear overnight. My advice: create a backlog of content and release it steadily. SEO is a long-term investment, but once it works, it’ll generate a steady stream of customers.
SEO can help experience-based businesses like pottery workshops grow organically. Consistent content creation, keyword optimization, and a well-structured website are key to success. Monkeybook can seamlessly embed into your site, allowing customers to book directly while engaging with your SEO-driven content.
Want to see how Monkeybook can enhance your booking experience? Book a demo today and learn how easy it is to optimize your site and increase bookings!
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